SimpL is the AI Operating System for Sales Teams

It finds your buyers, writes the outreach, runs the follow ups, and learns from every deal. Review the first moves, then set autopilot to run the machine with you in the loop.

€100 per user per month for the first 3 months, then €350 per month. Based in Gallarate, Italy. Contact: privacy@simplsales.ai

What SimpL replaces

The prospecting stack: the list builder, the enrichment credits, the sequencer and the spreadsheets between them. You open one product, teach it the motion, and let autopilot execute more of it over time.

How SimpL is different from list tools with AI on top

List tools start from a database and decorate it. SimpL starts from your description of a buyer, reads the open web directly and builds watchers for it. There is no list to buy and no database to go stale.

SimpL pricing

Really no credits. We rebuilt all of our scrapers in house, so research and enrichment cost us very little and cost you nothing. Unlimited lookups, unlimited watchers, one flat price — €100/month for the first 3 months, then €350 per month per seat.

Does SimpL work without you?

Yes, when you turn autopilot on. Every message starts as a draft while SimpL learns your taste. Once you trust the pattern, it can send and follow up inside your rules, report what happened, and pause any time from the bar.

SimpL setup time

Describe what you sell and who buys it in a few sentences. The first feed builds itself the same day, and it gets sharper every week as your outcomes come in.

SimpL CRM integration

Yes. Deals, contacts and outcomes sync with your CRM, so the graph learns from what actually closes and your pipeline stays where your team expects it.

SimpL data privacy

No. Your graph is trained on your market and your outcomes, for you. It is the reason SimpL gets better for your team specifically.

SimpL

Compare

SimpL vs Outreach

Outreach runs the sequences your team builds. SimpL finds the buyers and writes the message — no sequences, no templates, and a feed that refreshes while you sleep.

At a glance

Two different approaches to outbound. Outreach automates the playbook. SimpL originates the opportunities.

Prospecting approach
OutreachImport lists, design sequences, assign to reps
SimpLDescribe your ICP in words, SimpL finds buyers on the open web
Message creation
OutreachTemplates with merge fields, snippets, and content blocks
SimpLEvery message uniquely AI-written from the signal that surfaced that company
Timing intelligence
OutreachSequence steps on a schedule you configure
SimpLSignal-driven — SimpL tells you why now based on what changed
Sequence management
OutreachBuild, test, and optimize sequences across the team
SimpLNo sequences to build or maintain — SimpL learns your taste from edits
CRM integration
OutreachBi-directional sync with Salesforce and Dynamics
SimpLSyncs with your CRM so outcomes train your graph
Analytics
OutreachSequence analytics: steps completed, reply rates, meetings booked
SimpLOne graph trained on replies, meetings, and wins that ranks tomorrow by what worked
Learning curve
OutreachRequires sequence design, template building, and ongoing optimization
SimpLDescribe what you sell, review the first moves, teach it your taste
Best for
OutreachHigh-volume outbound SDR teams executing structured cadences
SimpLTeams that want AI to find buyers and write person-specific outreach

What Outreach does well

Enterprise-grade sequence engine trusted by large SDR organizations

Deep Salesforce integration with bi-directional sync for activity and pipeline

A/B testing, sentiment analysis, and coaching insights at scale

Where SimpL is different

Outreach runs the playbook your team designs. SimpL writes the playbook from signals. The difference is where the list, the timing, and the words actually come from.

Finds buyers you did not know existed

You describe your ICP. SimpL watches the open web and surfaces companies that match — no list import, no database, no stale contacts.

Messages that feel human, not merged

Every draft is written from the specific signal that surfaced that company. No templates, no merge fields, no 'Hi {{first_name}}'.

No sequences to build or maintain

There is no cadence editor. SimpL learns your taste from the edits you make on early drafts and applies those rules going forward.

Re-engage at the right moment

SimpL watches for changes at companies already in your pipeline — when a lost deal shows new signals, it drafts a re-engagement message.

One graph that learns from outcomes

Replies, meetings, and closed deals train the graph. Tomorrow's feed is ranked by what actually worked — not by sequence open rates.

Why teams use SimpL alongside Outreach

Many teams keep Outreach for structured SDR cadences on known lists. They add SimpL for the top-of-funnel work Outreach was never designed to do.

  • Outreach executes sequences on lists you import. SimpL builds the list from real-time signals on the open web.
  • Outreach needs templates. SimpL writes every message fresh from the signal.
  • For strategic accounts where templates feel wrong, teams use SimpL for the research and the personalized message.
  • SimpL monitors lost deals for re-engagement signals — Outreach sequences stop when a deal is marked closed-lost.

Common questions

It depends. If your team spends more time building lists and writing templates than actually selling, SimpL replaces that work. If you have a large SDR org running tight cadences on purchased lists, many teams keep Outreach for execution and add SimpL for discovery.

See the feed build itself

Describe what you sell. SimpL researches your market the same day and puts the first moves in your feed for review.

SimpL is the AI Operating System for Sales Teams

Get SimpL and watch the first feed build itself on your market.

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